A structured engagement to measure and improve how Adaptil, Douxo and Feliway appear in AI search results across Google, ChatGPT, Gemini and Amazon Rufus – prepared by Lmo7.
This proposal outlines a focused engagement to establish how Ceva's three core consumer brands – Adaptil, Douxo and Feliway – appear in AI-powered search results today and what can be done to improve that visibility over time.
The engagement is built around two half-day workshops with a four-week baseline tracking period in between. Workshop 1 defines the queries and platforms to track. The baseline period collects data on brand mentions, competitor share of voice and citation patterns. Workshop 2 reviews the findings and maps out a prioritised action plan.
All tracking data will be available in a shared workspace with viewing access throughout the engagement.
Three clear outcomes from this engagement.
Establish a factual baseline of how Adaptil, Douxo and Feliway appear (or do not appear) when pet owners and veterinary professionals search for relevant products using AI tools.
Pinpoint where competitors are being cited or recommended ahead of Ceva brands and understand the content, structural or authority factors driving those results.
Deliver a clear, ranked set of actions Ceva can take to improve AI search visibility – covering content, technical and third-party signals.
A three-phase structure designed to move from definition through measurement to action.
A half-day working session with the Ceva team to define the AI search queries that matter most. We will identify the questions real consumers and professionals are asking when searching for pet calming, dermatology and skin care and cat wellbeing products online and map those queries to the platforms where AI-generated answers appear – including Google AI Overviews, ChatGPT, Gemini and Amazon Rufus.
A half-day working session to review the baseline data, identify patterns and build a prioritised action plan. We will walk through the findings brand by brand and agree on the highest-impact actions Ceva can take to improve AI search visibility.
Following Workshop 1 we will configure and run automated tracking across all agreed queries and platforms for four weeks. This establishes the factual baseline of where Ceva brands are being mentioned, cited or recommended – and where they are absent.
Three Ceva consumer brands will be tracked and optimised across this engagement.
Category: Pet calming and behaviour
Focus areas: Dog calming diffusers, anxiety solutions, behaviour support for puppies and adult dogs.
Category: Dermatology and skin care
Focus areas: Skin care solutions for dogs and cats, including Douxo S3 (medicated and maintenance ranges) and Douxo Spa (grooming and wellness).
Category: Cat calming and wellbeing
Focus areas: Pheromone diffusers, stress reduction, multi-cat household harmony and travel anxiety.
To deliver the engagement effectively we will need the following from the Ceva team.
| Input | Detail | When Needed |
|---|---|---|
| Brand and product priorities | Confirmation of which products within Adaptil, Douxo and Feliway are the highest priority for AI search visibility | Before Workshop 1 |
| Existing keyword research | Any existing SEO keyword lists, search terms or consumer insight data that can inform query definition | Before Workshop 1 |
| Competitor shortlist | Brands or products Ceva considers direct competitors in each category | Workshop 1 |
| Access to analytics | Read access to Google Search Console and Google Analytics for ceva.com (or relevant brand domains) | Before Phase 2 |
| Workshop attendees | 2–4 participants from the Ceva marketing or digital team for both workshops | Before Workshop 1 |
Concrete outputs from each phase of the engagement.
A structured document listing all priority queries for Adaptil, Douxo and Feliway, mapped to platforms, with the tracking configuration and competitor set agreed.
A comprehensive report covering four weeks of tracking data – including brand mention rates, share of voice, competitor comparisons, cited sources and platform-by-platform breakdowns.
A ranked set of recommendations covering content, technical and third-party actions to improve AI search visibility for each brand.
The engagement runs across approximately six weeks from kick-off to final workshop.
| Week | Activity | Output |
|---|---|---|
| Week 1 | Workshop 1 – query definition and platform mapping | Query map and tracking plan |
| Weeks 2–5 | Baseline tracking period – automated monitoring across all platforms | Weekly data collection |
| Week 6 | Workshop 2 – results review and action planning | AI search visibility report and action plan |
Exact dates to be agreed following confirmation. Workshops can be delivered in person or remotely.
A straightforward fee structure for the initial engagement.
| Component | Fee |
|---|---|
| Workshop 1 – query definition and platform mapping | £1,000 +VAT |
| Four-week baseline tracking (included) | Included |
| Workshop 2 – results review and action planning | £1,000 +VAT |
| Total | £2,000 +VAT |
Fees are payable on completion of each workshop. The four-week tracking period is included at no additional cost as part of the engagement.
Three steps to move forward.
Review this proposal and confirm the brand list (Adaptil, Douxo and Feliway) and any additional products or categories to include.
Agree a date for the first half-day workshop. We will send a brief pre-workshop questionnaire to gather existing keyword data and competitor information.
Workshop 1 takes place and the engagement begins. From there the timeline runs as outlined above.
For questions or to confirm, contact stephen@lmo7.com.